digital marketing strategy for climate-focused companies

driven by purpose, grounded in experience

I’m Tzu-Wei Wu, a digital marketing strategist. With two decades of client-side experience, I started Gudespeed to work independently to support startups, corporations, and NGOs building solutions for a more sustainable world. From climate action and environmental policy to resource efficiency, I help sustainability-focused teams craft strategic digital marketing plans that cut through complexity and drive long-term impact.

Whether you’re launching a bold new initiative or scaling what already works, I offer freelance and fractional support rooted in strategy to get your mission the momentum it deserves.

01.

blog

my thinking

  • June 20, 2025

The Mid-Year Reality Check, Are Things Getting Better in 2025?

And just like that, we’re halfway through 2025. Blink,...

  • August 16, 2023

Mission Economy: A Blueprint for a Sustainable Future

Mazzucato’s Mission Economy offers a compelling vision for a...

  • August 15, 2023

A Critical Review of How the World Really Works by Vaclav Smil

I would this found after seeing it on Bill...