architecting growth
I'm TzuWei Wu, a digital marketing strategist and I help mission-drive companies who need their marketing to show clear, measurable business impact, not just engagement metrics.
I work with teams tackling complex problems, where trust, adoption, and performance matter as much as purpose.
Through Gudespeed, I partner with organizations on focused engagements where senior digital leadership is needed to bring clarity to strategy, improve execution, or build systems that scale responsibly.
latest musings
The Mid-Year Reality Check, Are Things Getting Better in 2025?
And just like that, we’re halfway through 2025. Blink,...
Mission Economy: A Blueprint for a Sustainable Future
Mazzucato’s Mission Economy offers a compelling vision for a...
A Critical Review of How the World Really Works by Vaclav Smil
I would this found after seeing it on Bill...
does this sound familiar?
Your marketing team is stuck in constant firefighting mode
You have talented people, but they’re overwhelmed. Simple campaigns take weeks because nothing flows smoothly. Your team spends more time wrestling with tools, coordinating agencies, and chasing approvals than actually doing marketing. Everyone’s working hard but things still fall through the cracks.
Your current setup worked when you were smaller, but now it's breaking
What worked at 10 employees doesn’t work at 50. You’re growing, but your marketing operations can’t keep up. Platforms that were “good enough” are now bottlenecks. Your team can’t launch campaigns fast enough to match business growth, and cracks are starting to show everywhere.
The business moves ahead, but not marketing
Your marketing team can’t get support or alignment from operations, finance, or leadership. Agencies are running the show while your internal team feels sidelined. Nobody’s coordinating, marketing doesn’t know what operations is doing, agencies work in silos, and leadership keeps asking “What’s the ROI?” while you scramble to piece together answers from 5 different dashboards.
how I can help
Get your marketing team unstuck and working efficiently
I audit your entire digital ecosystem—platforms, workflows, agency relationships, and team processes—to identify bottlenecks and inefficiencies. Then I create a clear roadmap to streamline operations, automate manual tasks, and eliminate the constant firefighting. Your team gets back to doing actual marketing instead of wrestling with broken processes.
Build a marketing operation that scales with your growth
I work with you to redesign your marketing infrastructure for scale. We optimize your existing platforms, establish proper processes, implement the right tools (not more tools), and create systems that can handle 2x or 5x your current volume. No expensive overhauls—just smart optimization that grows with you.
Align marketing with the rest of your business
I act as the bridge between marketing, operations, finance, and leadership—plus coordinate your agencies. Everyone gets on the same page with shared goals, clear communication, and aligned execution. Your internal team takes back control, agencies deliver coordinated results, and leadership finally sees clear ROI from marketing investments.
I’m open to both project-based work and long-term leadership roles where there’s strong alignment between impact, scale, and execution.
let me help you out
Schedule a free 30-minute call to discuss your challenges. No sales pitch, just an honest conversation about whether I can help.