Strategist, Leader, Advocate for Sustainable Growth
Why I Do What I Do
My journey into the intersection of sustainability and technology began with a growing awareness of the urgent challenges facing our planet. Witnessing the environmental impact of businesses, coupled with an increasing understanding of the potential for technological innovation, sparked a desire to create positive change.
After two decades navigating the complexities of corporate environments – from leading marketing teams to driving digital transformation initiatives – I realized that businesses have a critical role to play in creating a more sustainable future – but they need the right strategies, technologies, and leadership to succeed. I’m driven by a belief that we can build a thriving economy while protecting our planet for future generations. I’m passionate about leveraging emerging technologies – from AI to blockchain – for positive environmental and social impact, informed by a systems-thinking approach rooted in complex challenges and ethical leadership.
My focus isn’t just doing marketing, but understanding its role in building a more sustainable future, and I’m actively seeking opportunities to consult, speak, and collaborate within the sustainability innovation space.
Skills & Expertise
- Digital Marketing Strategy
- Strategic Marketing Consulting
- Data Analysis & Performance Measurement
- Leadership & Stakeholder Management
values
I operate on a foundation of integrity, collaboration, and a commitment to long-term value creation. I believe in the power of thoughtful analysis, informed decision-making, and ethical business practices. Sustainability isn’t just a buzzword; it’s a guiding principle that informs every aspect of my work. I prioritize balancing business objectives with environmental and social responsibility, recognizing that true success requires a holistic approach.